Every business advertises or markets their products and services, and there is a plethora of options and ‘tools’ they can use both ‘traditional’, such as printed posters, flyers, brochures, banners, advertising hoardings, through to TV or radio advertising, branded vehicle fleets and, in more recent times, online and social media platforms.

There is also an option to combine new with traditional – web to print, or remote publishing! Using an online portal is a fast and efficient method to create and order consistent sales and marketing materials to support any advertising initiative you may be planning – here is some information on web to print services:

Web To Print

Essentially, web to print, otherwise referred to as ‘remote publishing’ and/or ‘an ordering portal’, is a service that provides printed materials or products by way of an online ‘storefront’ or outlet. Many businesses use these online print ordering systems to produce wide-ranging printed materials for their advertising or marketing campaigns. This e-commerce service has been available for some time, but business has embraced its benefits in more recent times as technology has advanced, and the costs of such services have become more affordable.

Modern web to print software allows users access to create their own templates for all their printed materials, from marketing materials – brochures, catalogues, direct mail – to the stationery required for everyday business – business cards, letterheads, envelopes and newsletters and all manner of printed promotional products! Businesses can access online print design tools allowing them to customise specific information such as staff names and contact details on generic templates maintaining the consistency of the branded design and content, but with individual personalised details!     

How It Works

Web to print provides a tailor-made online storefront that can house all your corporate sales and marketing information and detail – a business can grant access to any user to the service through their web browser to create and place orders for any branded printed materials. Your company’s branded design files are uploaded, retained, and made available to the end-user for them to browse and personalise as required.

A user can change address and contact details, or even alter images, for their appropriate customised requirements – once the design content is updated, they simply place their print order! This maintains the overall corporate design and content whilst allowing multiple individual versions customised for any user – and all orders are stored as individual records, so regular re-ordering is a quick and simple process.

Benefits 

There are many ways using web to print can benefit your business to save both time and money – here are some examples of the way your company can benefit from this service:

• Supports your marketing team and campaigns.
• Helps brand reinforcement through consistent branding.
• Enables new staff/associates to easily produce their own personalised materials.
• Enables easy rebranding design changes.
• Offers streamlined ordering, thus improving efficiency.
• Provides inventory management.
• Enables easy changes to personal details on printed materials.
• Helps with marketing and advertising launches through direct mail.

Web to print provides an ordering and printing method for a cost-effective and efficient service to support any marketing initiative your business is implementing, as well as providing affordable and professional printed materials for everyday business! Contact Optimus today to get started!